October 2011

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”

“True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication.”

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

“COMPREHENSIVE DESIGNER: An emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist. One who would coordinate resources and technology on a world scale for the benefit of all mankind, and anticipate future needs while finding ever-better ways of providing more and more from less and less.”

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”